In-depth baby product reviews led by a Pediatrician

Luvs Review

The most affordable option per diaper may end up costing more in the long run
Luvs
Credit: Abriah Wofford
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Price:   $0.15 List | Check Price at Amazon
Pros:  Affordable, wetness indicator
Cons:  Not absorbent, run small, not durable
Manufacturer:   Luvs
By Abriah Wofford ⋅ Senior Review Editor  ⋅  Mar 3, 2021
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30
OVERALL
SCORE


RANKED
#19 of 19
  • Absorption - 40% 2
  • Leakage - 20% 3
  • Comfort - 15% 8
  • Health - 15% 1
  • Eco-friendly - 5% 2
  • Durability - 5% 2

The Skinny

Luvs diapers are a desirable choice to many budget-minded parents because this well-known brand is so affordable. However, they are the lowest-ranked diaper in our testing, showing poor durability, absorption, and leak containment. While Luvs are less than half the price of other brands, we think that you may find yourself using more than twice as many to keep your baby dry and prevent blowouts or leaks. If you are looking for a diaper that will fit within a tight budget, we recommend Kirkland Signature Supreme.

Compare to Similar Products

 
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Awards  Editors' Choice Award Best Value Award   
Price $0.15 List
$44.65 at Amazon
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Overall Score Sort Icon
30
74
65
58
43
Star Rating
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Pros Affordable, wetness indicatorGreat absorption and leak prevention, better health and eco-friendlinessGreat health, good absorption, eco-friendlyDurable, comfy, priceComfortable, durable
Cons Not absorbent, run small, not durableHard to find a good fit, not as comfy or durablePossible leaks, not so cozyHealth, not very eco-friendlyPoor absorption, more leaks, not eco-friendly
Bottom Line The most affordable option per diaper may end up costing more in the long runHigh performing, healthier option that is Earth friendlyBudget-friendly green option with great health and eco scoresDurable and cozy diaper with good performance for the priceComfortable option that fails to provide enough absorption and limited leaks
Rating Categories Luvs Nature Babycare Free & Clear Kirkland Signature... Target Up & Up
Absorption (40%)
2.0
10.0
8.0
6.0
3.0
Leakage (20%)
3.0
8.0
5.0
6.0
4.0
Comfort (15%)
8.0
3.0
6.0
9.0
8.0
Health (15%)
1.0
6.0
5.0
3.0
4.0
Eco Friendly (5%)
2.0
8.0
6.0
1.0
2.0
Durability (5%)
2.0
1.0
7.0
7.0
7.0
Specs Luvs Nature Babycare Free & Clear Kirkland Signature... Target Up & Up
Type of Diaper Traditional Green Green Traditional Traditional
Chlorine-Free Elemental
Chlorine-free
Totally
Chlorine-free
Totally
Chlorine-free
Not Listed Elemental
Chlorine-free
Perfume-Free Not Listed Yes Yes Yes Yes
Biodegradable No 99.9% No No No
Contains SAP Yes Yes Yes Yes Yes
Miscellaneous Materials Details Corn Based Plastics
Wetness Indicator Yes No No Yes Yes
Stretchable Side Wings Yes Yes Yes Yes Yes
Stretchable Back No No Yes Yes Yes
Eco-awards FSC Certified
Vincotte OK Biobased Certified
Swedish Asthma and Allergy Foundation Recommended
"Good Environmental Choice" Eco Label from Swedish Society for Nature Conservation
EcoCert
GOTS Certified
FSC Certified
Rainforest Alliance Certified

Our Analysis and Test Results

Luvs is owned by Proctor and Gamble, which also makes Pampers diapers. Luvs' idea is that it is possible to find a great diaper that works well without paying more. Luvs offers a money-back guarantee if you are not happy with their diaper compared to another brand you've used. Luvs believes that once you are an experienced parent, you'll choose Luvs over other brands because it offers the same quality and functionality while also saving you money.

Performance Comparison


We tried out Luvs diapers with a 6-week old tester to see how they...
We tried out Luvs diapers with a 6-week old tester to see how they performed in a real-life scenario.
Credit: Abriah Wofford

Likes


Our favorite part about Luvs diapers is the comfort factor. The inner liner is smooth and lightweight. It has almost no texture that could cause chafing or irritation. All elastics and gussets feel gentle on the skin and are not restricting. Compared with some other diapers, Luvs diapers are thinner and made with less material, leading to a less bulky feel. These diapers fit better under clothing and might be less restricting for your little one.

Luvs diapers have an inner and outer gusset. The elastic on both...
The material of the inner liner is virtually textureless and has a...

Another attractive feature of choosing the Luvs brand is the price. At .15 per diaper, it is one of the cheapest options we tested. For parents looking for an affordable diapering option, the sticker price may fit neatly into a tight budget. However, we urge you to consider that the number of diapers you use overall may increase compared to using a more durable and slightly more expensive brand.

Luvs diapers may run a bit small compared to other brands, so you...
Luvs diapers may run a bit small compared to other brands, so you may want to step up from your baby's regular size.
Credit: Abriah Wofford

Dislikes


After completing all of our tests, Luvs left us not in love. With one of the lowest absorbency scores and an equally poor leakage score, we do not trust these diapers to withstand an extra heavy wetting or to contain a blowout. The lack of wicking properties means that your baby will be sitting with wet material directly against their skin, which can cause irritation and rashes. To avoid this, users often complain about having to put on a new diaper much more frequently than with other brands, often encountering leaks if the diaper is not changed soon enough. During our leak tests, Luvs left a large puddle of uncaptured mock urine because the diaper could not absorb the liquid quickly enough.

Luvs had a lot of green showing on the filter paper, indicating that...
Luvs had a lot of green showing on the filter paper, indicating that there it is not very good at retaining moisture and locking it away.
Credit: Abriah Wofford

On top of poor urine containment, Luvs are not that durable. The closure tabs do not attach very securely to the diaper's front, and they tend to pull off at exactly the wrong time. The amount of leaks you deal with is dependent on your child's potty habits; however, the consensus is that these diapers may not be the best option for nighttime or long car rides.

The purple print on the outside of the diapers is eyecatching, but...
The purple print on the outside of the diapers is eyecatching, but dyes may be an irritant to sensitive baby skin.
Credit: Abriah Wofford

The final metrics that we evaluate are health and eco-friendliness; Luvs did not do well in either category. While they do not list any dyes or perfumes, the diapers have a print all over and fragrance so strong that you can smell it even before opening the package. Aside from touting latex-free materials, Luvs does not fully disclose their list of ingredients, which leaves buyers guessing at the contents, and we would prefer that they be more transparent about what they put into their diapers. They are elemental chlorine-free (ECF), which prevents dioxins, but we prefer diapers to be totally chlorine-free. Other than being ECF, they don't claim to make an effort at being biodegradable and use renewable resources during production.

Conclusion


When making a final decision, we do not recommend using Luvs as your primary disposable diaper. If you are in a bind and need something baseline affordable, these will do their job. However, to prevent leaks and blowouts, remember to change diapers sooner than you think you need to, and you may end up using more diapers, raising the overall cost. If you are looking for a better functioning diaper that will save you money in the long run, we recommend looking elsewhere.

Abriah Wofford