In-depth baby product reviews led by a Pediatrician

Target Up & Up Review

A comfortable option that fails to provide enough absorption and leak protection, even at the lower price
Target Up & Up
Credit: Abriah Wofford
  • 1
  • 2
  • 3
  • 4
  • 5
Price:   $0.14 List | Check Price at Amazon
Pros:  Comfortable, durable
Cons:  Poor absorption, more leaks, not eco-friendly
Manufacturer:   Target
By Juliet Spurrier, MD & Wendy Schmitz  ⋅  Sep 13, 2021
  • Share this article:
Our Editors independently research, test, and rate the best products. We only make money if you purchase a product through our links, and we never accept free products from manufacturers. Learn more
39
OVERALL
SCORE


RANKED
#17 of 18
  • Absorption - 40% 3
  • Leakage - 20% 2
  • Comfort - 15% 8
  • Health - 15% 4
  • Eco-friendly - 5% 2
  • Durability - 5% 7

The Skinny

Target brand Up & Up diapers are inexpensive, convenient diapers that feel soft and comfortable. They also show better than average performance for durability with few faulty tabs and leaking SAP compared to the competition. However, this product did not perform well in our tests for absorption or leaks, two critical performance metrics. It also is not eco-friendly nor free of common skin irritants. So even if these features aren't high on your importance list, we feel its inability to trap liquids and hold them away from the baby's skin is a significant flaw. Just as important is the ability to prevent leaks and accidents from escaping the diaper and ending up where they don't belong. The lack of absorption and leak protection makes this budget-friendly diaper unappealing, in our opinion.

Compare to Similar Products

 
Target Up & Up
This Product
Target Up & Up
Awards  Editors' Choice Award Best Value Award   
Price Check Price at Amazon$0.36 List
$0.36 each at Amazon
$0.24 List
$0.15 each at Amazon
Check Price at Amazon$0.19 List
Overall Score Sort Icon
39
72
66
61
37
Star Rating
  • 1
  • 2
  • 3
  • 4
  • 5
  • 1
  • 2
  • 3
  • 4
  • 5
  • 1
  • 2
  • 3
  • 4
  • 5
  • 1
  • 2
  • 3
  • 4
  • 5
  • 1
  • 2
  • 3
  • 4
  • 5
Pros Comfortable, durableGreat absorption, soft material, better health and eco-benefitsDurable, comfortable for baby, affordableDurable, comfy, lower price, good leak protectionAffordable, comfortable, durable
Cons Poor absorption, more leaks, not eco-friendlyLess durable, below-average leak preventionAverage absorbency, less eco-friendlyNot eco-friendly, no considerations for healthNot very absorbent, runs small, no considerations for health or environment
Bottom Line A comfortable option that fails to provide enough absorption and leak protection, even at the lower priceA soft and cozy diaper with some green practices and high absorbency but less than stellar leak protectionA durable diaper that has some health and comfort benefits without breaking the bankDurable and cozy diaper with good performance for the price, but it lacks ecology and health considerationsIt may be the cheapest diaper, but it is disappointing in the key diaper functions of absorbency and leak protection
Rating Categories Target Up & Up Seventh Generation... Mama Bear Gentle Touch Kirkland Signature... Luvs
Absorption (40%)
3.0
9.0
6.0
6.0
2.0
Leakage (20%)
2.0
5.0
7.0
7.0
5.0
Comfort (15%)
8.0
8.0
7.0
9.0
8.0
Health (15%)
4.0
6.0
7.0
3.0
1
Eco Friendly (5%)
2.0
6.0
4.0
1
2.0
Durability (5%)
7.0
4.0
9.0
9.0
8.0
Specs Target Up & Up Seventh Generation... Mama Bear Gentle Touch Kirkland Signature... Luvs
Type of Diaper Traditional Green Traditional Traditional Traditional
Chlorine-Free Elemental
Chlorine-free
Totally Chlorine-Free Elemental
Chlorine-free
Not Listed Elemental
Chlorine-free
Perfume-Free Yes Yes Yes Yes Not Listed
Biodegradable No No No No No
Contains SAP Yes Yes Yes Yes Yes
Miscellaneous Materials Details
Wetness Indicator Yes No Yes Yes Yes
Stretchable Side Wings Yes Yes Yes Yes Yes
Stretchable Back Yes No Yes Yes No
Eco-awards

Our Analysis and Test Results

Target stores are known for their reasonable prices and quality goods. In recent years, Target has begun to offer various products under the Target brand name, including over-the-counter medications, diapers, and paper goods. Families and parents familiar with Target may be curious about their brand name products, including the affordable Up & Up diaper.

Performance Comparison


The Up & Up diaper is comfortable for baby with soft fabric...
The Up & Up diaper is comfortable for baby with soft fabric, smooth elastic and non-abrasive motion points and closure tabs.
Credit: Abriah Wofford

Likes


This product is quite soft and feels good against your skin. The elastic and motion points are friendlier than most of the competition, and the closure tabs and also ski-friendly. We think most babies will find this option is a cozy diaper to wear when dry.

The Up & Up feels durable and will hold up as long as it needs...
The Up & Up feels durable and will hold up as long as it needs to until the next diaper change. Not all diapers seemed as durable.
Credit: Abriah Wofford

This diaper also scored above average in our tests for durability. The unique combination of comfort and durability is not as common as one would hope, making it somewhat of a rarity in this group.

While not the least absorbent diaper we tested, the amount of fake...
While not the least absorbent diaper we tested, the amount of fake urine transferred to our test paper for the Up & Up diaper indicates that baby will be wet which can lead to skin irritation and diaper rash.
Credit: Abriah Wofford

Dislikes


Unfortunately, this diaper did not perform well in tests for absorption with more fake urine on the test paper than much of the competition. This lack of absorption means more moisture on your baby's skin and potential urine and other waste products on clothes or surrounding areas. More moisture on the skin can also translate to an increased chance of diaper rash or skin irritation.

Leaks were also a problem for the Up & Up with below-average scores in our tests for leaks and online research. This diaper scored low for our leak tests, and many Amazon reviewers felt it had more leaks than other diapers they've used. While this could result from a poor fit or too long between changes, the low absorption score supports the idea of liquid escaping the diaper instead of being trapped in the core.

As you can see in the photo above, the Up & Up diaper was unable...
As you can see in the photo above, the Up & Up diaper was unable to absorb the urine fast enough to prevent leaking unlike some of the competition.
Credit: BabyGearLab Staff

We didn't like the lack of eco-friendly materials or thoughtfulness in the design of this diaper. Target doesn't disclose much about the ingredients or how the diaper is made or packaged, and transparency is key when it comes to considerations for baby health and the environment. Other than recyclable packaging, the diaper doesn't seem to offer much for either.

Target also doesn't disclose much on the makeup of the diaper. The packaging and website don't mention latex use, but it does say they are free of sulfates, parabens, petroleum, perfumes, and dyes, and it uses elemental chlorine-free pulp. However, they have pigments of some kind because the diapers have a print and a wetness indicator, so the claim is vague at best and potentially misleading (they aren't alone in this boat, however). They also seem to have lotion on the inside and no mention of if they are latex-free or not.

Target's Up & Up diaper uses some kind of pigment for the print...
Target's Up & Up diaper uses some kind of pigment for the print and wetness indicator strip, despite the claim of "dye free", which seems misleading to consumers.
Credit: Abriah Wofford

Conclusion


The Up & Up brand sports an attractive price and comfortable feel. The connection to Target gives the feeling of quality at a reasonable price that attracts many parents into giving this diaper a try. However, the absorption and leak test results were not impressive, indicating excessive moisture transfer from the diaper and more leakage than the average diaper as the fake urine pooled in the test pan. These test results make the Up & Up option a disappointment as it indicates the potential for diaper rash, skin irritation, and waste escaping from the diaper. Even though this diaper is inexpensive, we believe it will cost you more in the long run, making it an option we don't recommend.

Juliet Spurrier, MD & Wendy Schmitz

Honest, objective reviews. Led by a Pediatrician.

BabyGearLab was founded by a Pediatrician Mom with a mission to provide a reliable, independent, source of information to new parents. Our experts have tested thousands of baby and kids products to share key performance, health, and safety findings. We spend tens of thousands of dollars crash testing car seats to inform our ratings. And, we combine our review work with gobs of expert parenting advice. To assure complete independence, we buy all the products we test ourselves. No sponsored content. No ads. Just real, honest, side-by-side testing by people who care.

Learn More