Target Up & Up Review

Target stores are known for their reasonable prices and quality goods. In recent years, Target has begun to offer various products under the Target brand name, including over-the-counter medications, diapers, and paper goods. Families and parents familiar with Target may be curious about their brand name products, including the affordable Up & Up diaper.

Performance Comparison

The Up & Up diaper is comfortable for baby with soft fabric, smooth elastic and non-abrasive motion points and closure tabs.

Credit: Abriah Wofford

Likes

This product is quite soft and feels good against your skin. The elastic and motion points are friendlier than most of the competition, and the closure tabs and also ski-friendly. We think most babies will find this option is a cozy diaper to wear when dry.

The Up & Up feels durable and will hold up as long as it needs to until the next diaper change. Not all diapers seemed as durable.

Credit: Abriah Wofford

This diaper also scored above average in our tests for durability. The unique combination of comfort and durability is not as common as one would hope, making it somewhat of a rarity in this group.

While not the least absorbent diaper we tested, the amount of fake urine transferred to our test paper for the Up & Up diaper indicates that baby will be wet which can lead to skin irritation and diaper rash.

Credit: Abriah Wofford

Dislikes

Unfortunately, this diaper did not perform well in tests for absorption with more fake urine on the test paper than much of the competition. This lack of absorption means more moisture on your baby's skin and potential urine and other waste products on clothes or surrounding areas. More moisture on the skin can also translate to an increased chance of diaper rash or skin irritation.

Leaks were also a problem for the Up & Up with below-average scores in our tests for leaks and online research. This diaper scored low for our leak tests, and many Amazon reviewers felt it had more leaks than other diapers they've used. While this could result from a poor fit or too long between changes, the low absorption score supports the idea of liquid escaping the diaper instead of being trapped in the core.

As you can see in the photo above, the Up & Up diaper was unable to absorb the urine fast enough to prevent leaking unlike some of the competition.

Credit: BabyGearLab Staff

We didn't like the lack of eco-friendly materials or thoughtfulness in the design of this diaper. Target doesn't disclose much about the ingredients or how the diaper is made or packaged, and transparency is key when it comes to considerations for baby health and the environment. Other than recyclable packaging, the diaper doesn't seem to offer much for either.

Target also doesn't disclose much on the makeup of the diaper. The packaging and website don't mention latex use, but it does say they are free of sulfates, parabens, petroleum, perfumes, and dyes, and it uses elemental chlorine-free pulp. However, they have pigments of some kind because the diapers have a print and a wetness indicator, so the claim is vague at best and potentially misleading (they aren't alone in this boat, however). They also seem to have lotion on the inside and no mention of if they are latex-free or not.

Target's Up & Up diaper uses some kind of pigment for the print and wetness indicator strip, despite the claim of "dye free", which seems misleading to consumers.

Credit: Abriah Wofford

Conclusion