Target brand Up & Up diapers are inexpensive, convenient diapers that feel soft and comfortable for your baby. However, this product did not perform well in our tests for absorption or leaks, two critical performance metrics for diapers. So even if eco-friendly and being free of common irritants isn't high on your importance list, we feel most parents should take into account a diaper's ability to trap liquids and hold them away from baby's skin. Just as important is the ability to prevent leaks and accidents from escaping the diaper and ending up where they don't belong. The lack of those to qualities makes the Up & Up a diaper we don't recommend.
Target Up & Up Review
Pros: Comfortable, durable
Cons: Poor absorption, more leaks, not eco-friendly
Compare to Similar Products
Our Analysis and Test Results
Target stores are known for their reasonable prices and quality goods. In recent years Target has begun to offer a variety of products under the Target brand name, including over the counter medications, diapers, and paper goods. Families and parents familiar with Target may be curious about their brand name products, including the affordable Up & Up diaper.
This product is quite soft and feels good against your skin. The elastic and motion points are friendlier than most of the competition and the closure tabs and also ski-friendly. We think most babies will find this a cozy diaper to wear when dry.
This diaper also scored above average in our tests for durability. The unique combination of comfortable and durable is hard to achieve in a product of this kind.
Unfortunately, this diaper did not perform well in tests for absorption with more mock urine on the test paper than much of the competition. This lack of absorption means more moisture on baby's skin and potential urine and other waste products on baby's clothes or surrounding areas. More moisture on the skin and mean an increased chance of diaper rash or irritation, making it a dislike in our book.
Leaks were also a problem for the Up & Up with below-average scores in our tests for leaks. This diaper scored low for our leak tests, and many Amazon reviewers felt it had more leaks than other diapers they've used.
We also didn't like the lack of eco-friendly materials or thoughtfulness in the design of this diaper. Target doesn't disclose much when it comes to the ingredients or how the diaper is made or packaged. Other than recyclable packaging, the diaper doesn't offer much for the environment.
Target also doesn't disclose much on the makeup of the diaper. The packaging and website don't mention latex use, but it does say they are free of sulfates, parabens, petroleum, perfumes, and dyes, and elemental chlorine-free pulp. However, they have pigments of some kind because the diapers have a print and a wetness indicator, so the claim is somewhat misleading. They also seem to have lotion on the inside and no mention on if they are latex-free or not.
The Up & Up brand is attractive for its affordable price and comfortable feel. The connection to Target gives the feeling of quality at a reasonable price that attracts many parents into giving this diaper a try. However, the absorption and leak test results were not impressive, indicating excessive moisture transfer from the diaper and more leakage than the average diaper. These test results make the Up & Up option a disappointment as it indicates the potential for diaper rash, skin irritation, and waste escaping from the diaper. Even though this diaper is inexpensive, we believe it will cost you more in the long run.
— Juliet Spurrier, MD & Wendy Schmitz