Target Up & Up Review

Target stores are known for their reasonable prices and quality goods. In recent years Target has begun to offer a variety of products under the Target brand name including over the counter medications, diapers, and paper goods. Families and parents familiar with Target may be curious about their brand name products including the affordable Up & Up diaper.

Target's Up & Up diaper uses some kind of pigment for the print and wetness indicator strip, despite the claim of "dye free", which seems misleading to consumers.

Performance Comparison

This chart shows a comparison of overall scores for each diaper we tested in this review. The Up & Up diaper did not score well and came in the last place out of 23 products.

The subsections below provide an overview of how the Up & Up performed during testing and what we liked and disliked about this product.

The Up & Up diaper is comfortable for baby with soft fabric, smooth elastic and non-abrasive motion points and closure tabs.

Likes

This product is really quite soft and feels good against your skin. The elastic and motion points are friendlier than most of the competition and the closure tabs and also ski-friendly. We think most babies will find this a cozy diaper to wear when dry.

The Up & Up feels durable and will hold up as long as it needs to until the next diaper change. Not all diapers seemed as durable.

This diaper also scored above average in our tests for durability. This makes it a unique combination of comfortable and durable which is hard to achieve in a product of this kind.

While not the least absorbent diaper we tested, the amount of fake urine transferred to our test paper for the Up & Up diaper indicates that baby will be wet which can lead to skin irritation and diaper rash.

Dislikes

Unfortunately, this diaper did not perform well in tests for absorption with more mock urine on the test paper than much of the competition. This means more moisture on baby's skin and potential urine and other waste products on baby's clothes or surrounding areas. More moisture on the skin and mean an increased chance of diaper rash or irritation making it a dislike in our book.

Leaks were also a problem for the Up & Up with below average scores in our tests for leaks. This diaper scored low for our leak tests, and many Amazon reviewers felt it had more leaks than other diapers they've used.

As you can see in the photo above, the Up & Up diaper was unable to absorb the urine fast enough to prevent leaking unlike some of the competition.

We also didn't like the lack of eco-friendly materials or thoughtfulness in the design of this diaper. Target doesn't disclose much when it comes to the ingredients or how the diaper is made or packaged, but other than recyclable packaging the diaper doesn't offer much for the environment.

Target also doesn't disclose much on the makeup of the diaper. The packaging and website don't mention latex use but it does say they are free of sulfates, parabens, petroleum, perfumes, and dyes and elemental chlorine-free pulp. However, they have pigments of some kind because the diapers have a print and a wetness indicator, so the claim is somewhat misleading. They also seem to have a lotion on the inside and no mention on if they are latex free or not.

Conclusion

The Up & Up brand is attractive for its inexpensive price and comfortable feel. The connection to Target gives the feeling of quality at a reasonable price that attracts many parents into giving this diaper a try. However, the absorption and leak test results were not impressive indicating excessive moisture transfer from the diaper and more leakage than the average diaper. These test results make the Up & Up option a disappointment as it indicates the potential for diaper rash, skin irritation, and waste escaping from the diaper. Even though this diaper is inexpensive, we think in the long run it will cost you more.