In-depth baby product reviews led by a Pediatrician

The 3 Best Baby Towels

We tested baby towels from top brands like KeaBabies, Burt's Bees, Green Sprouts, and others to find the best
The Best Baby Towels
Credit: Abriah Wofford
By Molly Bradac ⋅ Senior Review Editor
Tuesday November 22, 2022
Our Editors independently research, test, and rate the best products. We only make money if you purchase a product through our links, and we never accept free products from manufacturers. Learn more

Wrap up your little one in one of the 7 best baby towels available today. To determine the best, we've researched the market, purchased the most popular baby towels, and sent them through hands-on testing to rank the competition. Since we believe your baby's bath time would not be complete without a cozy, soft, and warm towel, we kept these factors and more, like durability and size, in mind while evaluating the lineup. Our review provides the details you need to make an informed purchase, and we are confident there is a baby towel here that will meet your needs and budget.

Getting ready for bath time might include a favorite infant tub, the best washcloth, top-ranked shampoo or favorite bath toys. We recommend having everything together, so you are ready to go. You might also want to consider adding baby lotion or oil to the mix.

Editor's Note: We updated our towel review to confirm product availability and current pricing. This update occurred on November 22, 2022.

Top 7 Product Ratings

Displaying 1 - 5 of 7
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Awards Editors' Choice Award Top Pick Award Best Value Award   
Price $25 List
$18.96 at Amazon
$25 List
$10.00 each at Amazon
$52 List
$3.59 each at Amazon
$15.00 List
$14.99 at Amazon
$20.00 List
$18.88 at Amazon
Overall Score Sort Icon
92
78
62
56
52
Star Rating
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Pros Ultra-soft, large, holds up well after machine washing and dryingSoft, durable, absorbentAffordable set, decent washclothsSelection of adorable animal designs to choose fromBig, soft, absorbent
Cons Corners slightly curl, costThin, not toddler sizeThin, not toddler sizeLacks softness, not as thick, corners curlLoose threads
Bottom Line A top-notch hooded baby towel that is ultra-soft for babies' delicate skin and large in size to grow with your childA set of hooded baby towels for newborns that are durable, absorbent, and softAn affordable eight-piece baby towel and washcloth set that is most suitable for newborns and younger babiesA charming baby towel with a decent size but is thin and not the softestA baby towel that is minimal in design and generous in size
Rating Categories KeaBabies Bamboo Ba... Burt's Bees Baby To... Carter's and Washcl... Hudson Baby Animal... San Francisco Baby...
Softness (40%)
10.0
8.0
5.0
3.0
8.0
Durability (40%)
9.0
9.0
8.0
8.0
1
Size (20%)
8.0
5.0
5.0
6.0
8.0
Specs KeaBabies Bamboo Ba... Burt's Bees Baby To... Carter's and Washcl... Hudson Baby Animal... San Francisco Baby...
Material Bamboo viscose Cotton/Knit Terry Cotton/Polyester Cotton Bamboo Fiber
Size 35" x 35" 29" x29" 29" x 29" 31" x 33" 35" x 35"


Overall Best Baby Towel


KeaBabies Bamboo Baby Towel


92
OVERALL
SCORE
  • Softness 10.0
  • Durability 9.0
  • Size 8.0
Material: Bamboo viscose | Size: 35" x 35"
REASONS TO BUY
Ultra-soft
Large size
Durable
REASONS TO AVOID
Corners slightly curl
Cost

Rising to the top as one of our favorites is the KeaBabies Bamboo Baby Towel. Made of Bamboo viscose material, this towel is ultra-soft for babies' delicate skin. Indeed, as soon as you lay your hands on it, you can feel the difference compared to other contenders. Its generous size provides fluffy, full coverage after a warm bath for your little one, and it will likely grow with them into toddlerhood. It also feels durable, withstanding multiple launderings during our hands-on testing, causing us to believe this option has value and longevity.

The manufacturer claims the towel's material has anti-bacterial qualities. Although bamboo is known for this quality, it can be hard to determine the efficacy of anti-bacterial properties. Therefore, we do not believe it should be the towel's selling point. Also, after the initial wash, we noticed the corners slightly curled. Of course, this is not a deal-breaker, nor does it take away from the towel's performance, but it is an aesthetic drawback. That said, this towel is higher performing, and its softness and size are noteworthy. Despite its higher-than-average cost, we think the towel is worth the investment.

Budget-Friendly Set


Carter's Towel and Washcloth Set


62
OVERALL
SCORE
  • Softness 5.0
  • Durability 8.0
  • Size 5.0
Material: Cotton/Polyester | Size: 29" x 29"
REASONS TO BUY
Quantity
Affordable
REASONS TO AVOID
Thin
Not toddler size

The Carter's Towel and Washcloth Set may fit your needs if you're on a budget. This affordable and adorable set includes eight pieces: two hooded towels, one standard towel, and five washcloths. The set provides enough towels for multiple baths without needing a load of laundry. The washcloths are ideal for reaching all the tiny wrinkles and creases on your little one's adorable thighs, and we consider the size of the towels (FYI, all of the towels are the same size) more suitable for newborns than toddlers.

The Carter towels are thin and lack fluff. Also, we consider the towel's size a drawback as it is on the smaller end, and your baby may outgrow it sooner than other contenders in our lineup. But the towel set will do the job with practical washcloths. This set may meet your immediate needs if you seek quantity on a budget and don't mind the lack of thickness.

Our Favorite for Newborn


Burt's Bees Baby Towels


78
OVERALL
SCORE
  • Softness 8.0
  • Durability 9.0
  • Size 5.0
Material: Cotton/Knit Terry | Size: 29" x 29"
REASONS TO BUY
Soft
Washes well
REASONS TO AVOID
Thin
Not toddler size

If you prefer to avoid bulkiness when wrapping up your baby after bath time, consider the Burt's Bees Baby Towels. This two-pack set of hooded towels is soft and absorbent. After multiple washes, the towel holds up well, a factor we appreciate because, let's face it, laundry of bath towels will be a regular occurrence.

These towels are thin, and if thick and fluffy are the qualities you seek, you may be disappointed with this contender. Also, their size makes them more suitable for newborns or younger babies than toddlers. Nevertheless, if you seek a set of hooded towels for your younger baby, we believe this set is lovely and an excellent addition to bath time.

Tip: If you are looking for something green, bamboo may not be your best bet. Many bamboo processing plants utilize chemicals that are potentially harmful to humans and the environment. We do not know how the bamboo towels in our lineup were processed and created, but we believe potential green-washing can occur in advertising bamboo products in general.

Compare Products

select up to 5 products to compare
Score Product Price
92
KeaBabies Bamboo Baby Towel
keababies bamboo baby towel
$25
Editors' Choice Award
78
Burt's Bees Baby Towels
burt's bees baby towels
$25
Top Pick Award
62
Carter's Towel and Washcloth Set
carter's towel and washcloth set baby towel
$52
Best Value Award
56
Hudson Baby Animal Face Towel
hudson baby animal face towel baby towel
$15
52
San Francisco Baby Towel
san francisco baby towel
$20
40
Green Sprouts Towel
green sprouts towel baby towel
$25
24
Luvable Friends Hooded Towel
luvable friends hooded towel baby towel
$16

baby towel - each product in our review was purchased and experienced hands-on...
Each product in our review was purchased and experienced hands-on testing, along with side-by-side comparisons to evaluate performance.
Credit: Abriah Wofford

Why You Should Trust Us


The BabyGearLab team has been testing baby products over the past decade. Given our extensive hands-on testing and knowledge, we think it is safe to say we have become baby gear experts. Leading our review is Molly Bradac, a Senior Review Editor at BabyGearLab. Molly is also a nanny and Newborn Care Specialist, holding over 15 years of experience. Her insight and expertise with children and babies make her a pro at identifying top-notch products and offering recommendations. We purchased each baby towel in our review and completed hands-on testing and side-by-side comparisons to analyze and evaluate performance.

Some towels feature loops for easy hanging.
Some towels feature loops for easy hanging.
The KeaBabies Bamboo Baby Towel is a dreamboat as it offers...
The KeaBabies Bamboo Baby Towel is a dreamboat as it offers softness, size, absorbency, making getting out of the bathtub a little easier.
The Green Sprouts towel is the only one in our review with...
The Green Sprouts towel is the only one in our review with handpockets.

Analysis and Test Results


To replicate real-world utilization, we routinely used and laundered each towel multiple times to evaluate numerous factors, such as softness, size, durability, and more. The information and details we collected can help narrow the options to a product that meets your family's needs.


Value


We focus on performance when ranking the competition, but we can also appreciate a good deal, especially one that doesn't compromise quality for cost. We consider the Carter's Towel and Washcloth Set to fit the bill. If you can look past its upfront cost, this option includes a set of multiple towels and washcloths, making the cost per product affordable and attractive compared to others in our lineup. Plus, with numerous towels, you'll likely have a towel in rotation without needing to do laundry. So, this option will get the job done. However, if you don't mind stretching your budget, especially for higher quality, the KeaBabies Bamboo Baby Towel is more luxurious and ultra-soft than Carter's. It also has a larger size, increasing the chances of this option working from newborn to toddlerhood, boosting your money's worth.

baby towel - a towel&#039;s softness is an essential factor to consider as babies&#039;...
A towel's softness is an essential factor to consider as babies' skin is sensitive and prone to irritations.
Credit: Abriah Wofford

Softness


Since your baby's skin can be sensitive and delicate, plus prone to irritations, we highly value soft towels and suggest considering this quality when selecting your baby's towel. Any towel that falls short of this profile is not one we favor and ranks lower than the others.


Among the competition, the KeaBabies Bamboo Baby Towel ranks high. This ultra-soft and cozy bamboo towel is a true standout among the contenders, making us wish an adult-sized option was available. Fortunately for your baby, its softness is dreamy, and you'll feel good about wrapping up your little one after a bath.

Unfortunately, a few towels in our lineup became rougher and scratchier after repeated use and laundering. Compared to cloud-like contenders, these options lack a sense of welcoming, leaving us less thrilled to use them with tiny tots or babies. The Luvable Friends Hooded Towel and Green Sprouts Towel rank the lowest among the competition. Roughness is not ideal, and anything that feels slightly rough will increase the potential for skin irritations. Therefore, we suggest passing on these options, particularly for newborns or children with ultra-sensitive skin.

Tip: Allow your baby's towel to dry thoroughly by air drying, and avoid placing it in a hamper where mildew, mold, and bacteria can thrive.

baby towel - the luvable friends hooded towel will sure catch your eye. but it...
The Luvable Friends Hooded Towel will sure catch your eye. But it showed wear and tear after hands-on testing, and it feels rough.
Credit: Abriah Wofford

Durability


Durability is an essential factor. Ideally, a baby towel should endure the test of time until they outgrow it, including surviving frequent laundering yet maintaining its new-like condition.


The KeaBabies Bamboo Baby Towel and Burt's Bees Baby Towels look nearly the same as they did on day one, allowing them to rank high in this metric. Some mild curling of corners did occur; however, the towels powered through frequent use and multiple launderings unscathed, whereas others showed durability weakness.

Unfortunately, a couple of contenders couldn't compete. The Luvable Friends Hooded Towel had pulled threads and minor damage on the frog's eye, and the San Francisco Baby Towel had loose threads. If these towels did not hold up during our testing, it is logical to question their ability to tolerate more frequent use over time.

baby towel - a towel&#039;s size may influence what product you select, and this may...
A towel's size may influence what product you select, and this may also depend on your baby's age and how long you envision using it.
Credit: Abriah Wofford

Size


As we learned, not all baby towels are created equal, including size. Since a towel's size may depend on your baby's age and goals, we appreciate one with a size that offers longevity. Therefore, baby towels with a more versatile size rank higher than those with limiting or irregular sizes.



The KeaBabies Bamboo Baby Towel and San Francisco Baby Towel rank the highest in this metric. These options are generous in size, and we consider this an upside as they can be of service longer, working from the newborn stage to toddlerhood.

Of all the towels in our review, the Green Sprouts Towel ranks the lowest. This option has a rectangular shape that is very wide but short, measuring 21.5" in length, not counting the hood. There's plenty of material to wrap around your child, but it lacks full coverage, especially for a taller tot. Although we are not fans of this towel's shape and size, a shorter towel may be helpful if you notice your child tripping over their towel while walking.

If you seek a smaller towel for the newborn stage, the Burt's Bees Baby Towels and Carter's Towel and Washcloth Set may fit your needs. These towels are sized well for newborns or younger babies. While they might not be suitable for larger toddlers, these towels can help make younger babies cozy and warm after a bath without the extra thickness of a more significant option.

baby towel - since bath time will happen often, we suggest purchasing a few to...
Since bath time will happen often, we suggest purchasing a few to keep on hand.
Credit: Abriah Wofford

Conclusion


Bath time will be a regular part of your baby's routine, and wrapping your baby in a warm, fluffy, cozy towel can make all the difference. We are confident that our lineup includes some top-notch products that can meet your family's budget and needs, plus it could just make getting out of the bathtub more pleasant.

Molly Bradac


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