In Depth Baby Product Reviews Led by a Pediatrician

Ju-Ju-Be B.F.F. Review

A thoughtful bag that is multi-functional and stylish, but it is expensive and heavy
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Ju-Ju-Be B.F.F. Review (The Ju-Ju-Be B.F.F. has a simple but stylish look with versatile pocket options.)
The Ju-Ju-Be B.F.F. has a simple but stylish look with versatile pocket options.
Credit: Abriah Wofford
Price:  $195 List
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Manufacturer:   Ju-Ju-Be
By Juliet Spurrier, MD and Lindsay Selig  ⋅  Nov 29, 2022
80
OVERALL
SCORE


RANKED
#2 of 10
  • Storage - 35% 7.0
  • Quality - 35% 9.0
  • Ease of Use - 30% 8.0
  • Style - 0% 7.0

The Skinny

The Ju-Ju-Be B.F.F. is a favorite diaper bag among the competition. Its clever storage fits all the diapering essentials and baby gear you may need while adventuring with your little one. It offers several carrying options (from tote bag to backpack to shoulder bag), and this adaptability makes it an excellent choice for parents or caregivers who prefer different carrying styles. While it is one of the more expensive bags we tested, we love it and think parents who want a versatile and stylish bag will love it too.
REASONS TO BUY
Beautiful design with thoughtful features
Multi-use
Heavy-duty hardware
REASONS TO AVOID
Heavy
Expensive
Zipper problems
Editor's Note: The Ju-Ju-Be B.F.F. gear review was updated on November 25, 2022, to ensure that this review includes up-to-date information and details since we added new contenders to the diaper bag review.

Compare to Similar Products

 
ju-ju-be b.f.f.
This Product
Ju-Ju-Be B.F.F.
Awards Editors' Choice Award Editors' Choice Award Best Value Award Top Pick Award Top Pick Award 
Price $195 List
$195.00 at Amazon
$175 List
$175.00 at Amazon
$75 List
$74.99 at Amazon
$120 List
$89.99 at Amazon
$30 List
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Overall Score Sort Icon
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Bottom Line Beautifully designed bag with many features, but it is heavy and expensiveA small, unassuming bag with tons of organizational potential and a high-quality feelAn affordable diaper bag that offers handy features, but the straps are not the most comfortableA glorified backpack with ample space and a design that may appeal to dadsA diaper bag alternative that saves space and minimizes overpacking, but it won't hold everything you need for a full day
Rating Categories Ju-Ju-Be B.F.F. Ju-Ju-Be Be Right Back Skip Hop Mainframe... HighSpeedDaddy Skip Hop Pronto
Storage (35%)
7.0
8.0
6.0
8.0
2.0
Quality (35%)
9.0
9.0
7.0
6.0
7.0
Ease of Use (30%)
8.0
8.0
8.0
6.0
9.0
Style (0%)
7.0
5.0
7.0
6.0
7.0
Specs Ju-Ju-Be B.F.F. Ju-Ju-Be Be Right Back Skip Hop Mainframe... HighSpeedDaddy Skip Hop Pronto
Carry Style Backpack/Tote Backpack Backpack/Crossbody/Tote Backpack Wrist Strap
Dimensions 14"W x 12" H x 6.5" D 12"W x 16"H x 5"D 14.8"W x 14.2"H x 6.2"D 18"W x 18"H x 7.5"D 12"W x 8"H x 3"D
Weight 2.8 lbs 2.34 lbs 1.8 lbs 3.3 lbs 0.75 lbs
Insulated Pocket/Cooler Yes, 2 insulated pockets Yes, 2 insulated pockets Yes, 2 insulated pockets Yes, 2 insulated pockets No
Included Accessories None None None None Wipe case
Cleaning/Care Machine washable Machine washable Spot clean with a damp cloth and mild detergent Machine washable changing pad. Spot clean with a damp cloth and mild detergent

Our Analysis and Test Results

Ju-Ju-Be is a fashion-forward company started by Joe Croft and Kristin Hunziker, industry veterans from the apparel, outdoor, and action sports industries. It's a Southern California company specializing in stylish yet functional bags that support the rewarding journey of parenthood. The company offers a range of bags, accessories, and even a wallet for parents that is sure to turn heads and keep parents organized.

Performance Comparison



ju-ju-be b.f.f. - with a top handle, the ju-ju-be b.f.f. is easy to carry with one hand.
With a top handle, the Ju-Ju-Be B.F.F. is easy to carry with one hand.
Credit: Abriah Wofford

Likes


Ju-Ju-Be bags are thoughtfully designed to create a cute and stylish pack that doesn't make you feel like you're lugging a diaper bag. We were pleased to discover that it is also an easy bag to use. With three carrying options (tote, shoulder bag, or backpack), parents can easily configure the bag to a mode of transport they desire for comfort or style. Everywhere we went, the Ju-Ju-Be B.F.F. Legacy got attention, and parents fell in love further when we showed them the interior.

ju-ju-be b.f.f. - the ju-ju-be b.f.f. offers various carry position options to...
The Ju-Ju-Be B.F.F. offers various carry position options to accommodate your preference.
Credit: Abriah Wofford

The B.F.F. is constructed of quality materials, and it shows. While initially concerned with how the fabric would hold up, we found the TeflonĀ® coating on the exterior kept the bag looking just as lovely as the day it arrived. Unfortunately, the same cannot be said of the interior as the lighter fabric showed every spill, but this was not enough to deter our affection, as the bag is machine washable. We fell in love with the heavily weighted gold-colored hardware, and the zippers held up well through heavy use.

ju-ju-be b.f.f. - with lots of pockets, the ju-ju-be b.f.f. has a place for everything...
With lots of pockets, the Ju-Ju-Be B.F.F. has a place for everything and everything in its place.
Credit: Abriah Wofford

Loaded with great features, this bag performed at the top of the pack. Some of the highlights include the Agion antimicrobial treatment of the bag, removable shoulder and backpack straps, five exterior pockets (two zip closures and three open slots), a memory-foam changing pad, stroller clip compatibility, a machine wash option, a bungee cord key ring, eyeglass cleaning cloth (genius!) and a plethora of interior pockets to store change, a photo or other loose items.

This photo shows the padded tech pocket for your phone.
This photo shows the padded tech pocket for your phone.
The front pocket on the Ju-Ju-Be B.F.F. has pockets to easily access...
The front pocket on the Ju-Ju-Be B.F.F. has pockets to easily access items like a key clip, sunglass pocket, and zipper pocket for cards and cash.

Dislikes


It wasn't easy to find things that we didn't like about this bag. But every good thing does have its downsides. The B.F.F. was one of the heavier bags we tested, weighing 2.8 lbs, outweighing many other diaper bags in the competition, except for a few. We attribute the majority of this extra weight to the heavy metal fixtures. Also note that sometimes the metal hardware can clink together, which can be annoying. A simple fix is to tuck them inside the bag.

We appreciate the quality of the gold hardware, even if they jingle...
We appreciate the quality of the gold hardware, even if they jingle a bit.
The clasp makes it easy to remove straps for alternate carry styles.
The clasp makes it easy to remove straps for alternate carry styles.

While most users share positive experiences about the B.F.F., there have been several reports of faulty zippers. There have been issues with them falling off or the hardware not working, which is a bummer. While this was not part of our testing experience, it is essential to consider and double-check if you choose this bag to avoid losing items or displeasure later.

While the B.F.F. is expensive, we appreciate the bag's excellent quality and many features. It should be a good investment that will last through your diaper years. However, you will need to ensure that it fits your budget.

ju-ju-be b.f.f. - the ju-ju-be b.f.f. comes with a removable cross-body strap that...
The Ju-Ju-Be B.F.F. comes with a removable cross-body strap that allows you to wear it as a messenger-style bag.
Credit: Abriah Wofford

Should You Buy the Ju-Ju-Be B.F.F.?


The Ju-Ju-Be B.F.F. is a top-ranked diaper bag for several reasons. We love its versatility, excellent organization, and how easy it is clean, which we consider a trifecta of factors for conquering diaper changes and life on the go with your little one. If your budget allows, we think this option is worth considering.

What Other Diaper Bags Should You Consider?


The Ju-Ju-Be Be Right Back is a high-ranking contender among the competition that offers excellent quality and organization. If you need something more wallet-friendly, the Skip Hop Mainframe Wide Open is a convenient, easy-to-use bag for less money. Plus, it offers more than one carrying style.

Manufacturer Video



Juliet Spurrier, MD and Lindsay Selig
 

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