In-depth baby product reviews led by a Pediatrician

Ju-Ju-Be B.F.F. Review

A favorite among our team that is multi-functional and stylish
Ju-Ju-Be B.F.F.
Credit: Abriah Wofford
Editors' Choice Award
  • 1
  • 2
  • 3
  • 4
  • 5
Price:   $195 List | $150 at Amazon
Pros:  Beautiful design with thoughtful features, multi-use, heavy duty hardware
Cons:  Heavy, expensive, zipper problems
Manufacturer:   Ju-Ju-Be
By Juliet Spurrier, MD and Lindsay Selig  ⋅  Jun 15, 2018
  • Share this article:
Our Editors independently research, test, and rate the best products. We only make money if you purchase a product through our links, and we never accept free products from manufacturers. Learn more

The Skinny

The Ju-Ju-Be B.F.F. is a favorite among all the bags we tested. We love its striped pattern, gold metal hardware, and the light colored satin fabric interior. Its easy convertible carrying options (from handbag/briefcase to backpack or shoulder bag) is an added bonus and we find it fits all of the necessities for both mom and baby gear. While it is one of the more expensive bags we tested, we love it and think moms who want a fun and stylish bag will love it too.

Our Analysis and Test Results

Ju-Ju-Be is a fashion forward company specializing in stylish yet functional bags. They employ a variety of moms for blog content and testing, and the company vibe appears to be modern and chic. The company offers a range of bags, accessories and even a wallet for moms and dads that are sure to turn heads and keep parents organized.

Performance Comparison

With a top handle the Ju-Ju-Be B.F.F. is easy to carry with one hand.
With a top handle the Ju-Ju-Be B.F.F. is easy to carry with one hand.
Credit: Abriah Wofford


Ju-Ju-Be bags are thoughtfully designed to create a cute and stylish tote that doesn't make you feel like you're lugging a diaper bag. We were pleased to discover that it is also an easy bag to use. With three carrying options (handbag/briefcase, shoulder bag, or backpack) moms can easily configure the bag to a mode of transport they desire for comfort or style. Everywhere we went the Ju-Ju-Be B.F.F. Legacy got attention. Moms and dads praised its style and fell in love further when we showed them the interior.

The Ju-Ju-Be B.F.F. has a variety of carry position options...
The Ju-Ju-Be B.F.F. has a variety of carry position options including as a backpack.
Credit: Abriah Wofford

The B.F.F. is constructed of quality materials, and it shows. While initially concerned with how the fabric would hold up, we found the TeflonĀ® coating on the exterior kept the bag looking just as lovely as the day it arrived. Unfortunately, the same cannot be said of the interior as the lighter fabric showed every spill, but this was not enough to deter our affection, as the bag is machine washable. We fell in love with the heavily weighted gold-colored hardware, and the zippers held up well through heavy use.

With lots of pockets, the Ju-Ju-Be B.F.F. has a place for everything...
With lots of pockets, the Ju-Ju-Be B.F.F. has a place for everything and everything in its place.
Credit: Abriah Wofford

Loaded with great features, this bag performed at the top of the pack. Some of the highlights include AgION antimicrobial treatment of the bag, removable shoulder and backpack straps, five exterior pockets (two zip closures and three open slots), memory-foam changing pad, stroller clip compatibility, machine wash option, a bungee cord key ring, eyeglass cleaning cloth (genius!) and a plethora of interior pockets to store change, a photo or other loose items.

Padded tech pocket for your phone.
The front pocket on the Ju-Ju-Be B.F.F. has pockets for parent's...


It was difficult to find things that we didn't like about this bag. But every good thing does have its downsides. The Legacy was one of the heavier bags we tested. At 2.8 lbs, it outweighed every other bag in the competition except for a few. We attribute the majority of this extra weight to the heavy metal fixtures. Also note that sometimes the metal hardware can clink together, which can be annoying. A simple fix is to tuck them inside the bag.

We appreciate the quality of the gold hardware, even if they do...
The clasp makes it easy to remove straps for alternate wear style.

While most users share positive experiences about the B.F.F., there have been several reports of faulty zippers. There have been issues with them falling off or the hardware not working, which is a bummer. While this was not part of our testing experience, it is essential to consider and double-check if you choose this bag to avoid losing items or displeasure later.

The B.F.F. is expensive. While this bag sports tons of great features, should last a while and is super cute, you will need to make sure that it fits the budget. Overall, we feel that with the great quality of the bag, it should be a good investment that will last through your diapering years.

The Ju-Ju-Be B.F.F. comes with a removable cross body strap that...
The Ju-Ju-Be B.F.F. comes with a removable cross body strap that allows you to wear it as a messenger style bag.
Credit: Abriah Wofford


The Ju-Ju-Be B.F.F. is our Editors' Choice bag for great reasons. We love how versatile it is, multiple designs to choose from, the great organization it offers, and the ability to easily wipe it clean. We think that this bag is a top choice if your budget allows it.

Manufacturer Video

Juliet Spurrier, MD and Lindsay Selig