Hands-on Gear Review

Ju-Ju-Be B.F.F. Review

Editors' Choice Award
Price:   $180.00 List | $128.00 at Amazon - 29% off
Pros:  Beautiful design with thoughtful features, multi-use, heavy duty hardware
Cons:  Heavy, expensive, zipper problems
Bottom line:  A favorite among our team, multi-functional, stylish
Editors' Rating:   
  • 1
  • 2
  • 3
  • 4
  • 5
Style:  Tote/Backpack
Dimensions:  14"W x 12"H x 6.5"D
Weight:  2.8 lbs
Manufacturer:   Ju-Ju-Be

The Skinny

The Ju-Ju-Be B.F.F. is a favorite among all the bags we tested. We love its striped pattern, gold metal hardware, and the light colored satin fabric interior. Its easy convertible carrying options (from handbag/briefcase to backpack or shoulder bag) is an added bonus and we find it fits all of the necessities for both mom and baby gear. While it is one of the more expensive bags we tested, we love it and think moms who want a fun and stylish bag will love it too.



RELATED REVIEW: The Best Diaper Bag Review

Our Analysis and Test Results

Review by:
Juliet Spurrier, MD and Lindsay Selig

Last Updated:
Friday
June 15, 2018

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Ju-Ju-Be is a fashion forward company specializing in stylish yet functional bags. They employ a variety of moms for blog content and testing, and the company vibe appears to be modern and chic. The company offers a range of bags, accessories and even a wallet for moms and dads that are sure to turn heads and keep parents organized.

With a top handle the Ju-Ju-Be B.F.F. is easy to carry with one hand.
With a top handle the Ju-Ju-Be B.F.F. is easy to carry with one hand.

Performance Comparison


The B.F.F. is a sharp looking bag that impressed testers and passersby alike.

Likes


Ju-Ju-Be bags are thoughtfully designed to create a cute and stylish tote that doesn't make you feel like you're lugging a diaper bag. We were pleased to discover that it is also an easy bag to use. With three carrying options (handbag/briefcase, shoulder bag, or backpack) moms can easily configure the bag to a mode of transport they desire for comfort or style. Everywhere we went the Ju-Ju-Be B.F.F. Legacy got attention. Moms and dads praised its style and fell in love further when we showed them the interior.

The Ju-Ju-Be B.F.F. has a variety of carry position options including as a backpack.
The Ju-Ju-Be B.F.F. has a variety of carry position options including as a backpack.

The B.F.F. is constructed of quality materials, and it shows. While initially concerned with how the fabric would hold up, we found the TeflonĀ® coating on the exterior kept the bag looking just as lovely as the day it arrived. Unfortunately, the same cannot be said of the interior as the lighter fabric showed every spill, but this was not enough to deter our affection, as the bag is machine washable. We fell in love with the heavily weighted gold colored hardware, and the zippers held up well through heavy use.

With lots of pockets  the Ju-Ju-Be B.F.F. has a place for everything and everything in its place.
With lots of pockets, the Ju-Ju-Be B.F.F. has a place for everything and everything in its place.

Loaded with great features, this bag performed at the top of the pack. Some of the highlights include: AgION antimicrobial treatment of the bag, removable shoulder and backpack straps, five exterior pockets (two zip closures and three open slots), memory-foam changing pad, stroller clip compatibility, machine wash option, a bungee cord key ring, eyeglass cleaning cloth (genius!) and a plethora of interior pockets to store change, a photo or other loose items.

Padded tech pocket for your phone.
The front pocket on the Ju-Ju-Be B.F.F. has pockets for parent's easy access items like a key clip  sunglass pocket and zipper pocket for cards and cash.

Dislikes


It was difficult to find things that we didn't like about this bag. But every good thing does have its downsides. The Legacy was one of the heavier bags we tested. At 2.8 lbs it outweighed every other bag in the competition except for the Pacapod Mirano and Ju-Ju-Be Be Prepared. We attribute the majority of this extra weight to the heavy metal fixtures. Also note that sometimes the metal hardware can clink together, which can be annoying. A simple fix is to tuck them on inside the bag.

We appreciate the quality of the gold hardware  even if they do jingle a bit.
The clasp makes it easy to remove straps for alternate wear style.

While most users share positive experiences about the B.F.F., there have been several reports of faulty zippers. There have been issues with them falling off or the hardware not working, which is a bummer. While this was not part of our testing experience, it is essential to consider and double check if you choose this bag to avoid losing items or displeasure later.

The B.F.F. is expensive. It is only $10 less than our most expensive bag, the Pacapod Mirano. While this bag does sport tons of great features, should last awhile, and is super cute, you will need to make sure that it fits the budget. Overall, we feel that with the great quality of the bag, it should be a good investment that will last through your diapering years.

The Ju-Ju-Be B.F.F. comes with a removable cross body strap that allows you to wear it as a messenger style bag.
The Ju-Ju-Be B.F.F. comes with a removable cross body strap that allows you to wear it as a messenger style bag.

Conclusion


The Ju-Ju-Be B.F.F. is our Editors' Choice bag for great reasons. We love how versatile it is, multiple designs to choose from, the great organization it offers, and the ability to easily wipe it clean. We think that this bag is a top choice if your budget allows it.

Other Versions


  • Ju-Ju-Be Be Prepared - If you love the B.F.F. but need additional space, the Be Prepared is the perfect option. It is sports the same high quality and organization in a bag that works perfectly for multiple children. This bag is also included in our review.
  • Ju-Ju-Be Be Classy - Ju-Ju-Be has taken consumer advice to incorporate things they loved about other bags in the collection and brought it to the Be Classy. This bag looks more like a cute purse than a diaper bag, with structure and smooth lines, this is sure to be a top choice.
  • Ju-Ju-Be Helix - Needing a smaller messenger style bag that both moms and dads will love? The Helix offers room for all the essentials without the bulk. This bag works perfectly for short outings with littles or longer days with older children. Check out the full review for additional information on this bag.

Manufacturer Video



Juliet Spurrier, MD and Lindsay Selig


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Most recent review: June 15, 2018
Summary of All Ratings

BabyGearLab Editors' Rating:  
  • 1
  • 2
  • 3
  • 4
  • 5
 (5.0)
Average Customer Rating:  
 (0.0)
Rating Distribution
1 Total Ratings
5 star: 100%  (1)
4 star: 0%  (0)
3 star: 0%  (0)
2 star: 0%  (0)
1 star: 0%  (0)


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