In-depth baby product reviews led by a Pediatrician

Cuties Review

Good absorption and cheaper price can't make up for possible leaking
Cuties
Credit: Abriah Wofford
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Price:   $0.23 List | Check Price at Amazon
Pros:  Inexpensive, absorption, better health for the price
Cons:  Leakage, not eco-friendly
Manufacturer:   First Quality
By Juliet Spurrier, MD & Wendy Schmitz  ⋅  Jul 28, 2017
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53
OVERALL
SCORE


RANKED
#7 of 19
  • Absorption - 40% 6
  • Leakage - 20% 5
  • Comfort - 15% 6
  • Health - 15% 4
  • Eco-friendly - 5% 2
  • Durability - 5% 6

The Skinny

Cuties diapers are budget-friendly and come in the top half of the diapers we tested. It managed an above-average score for absorbency with minimal moisture transfer to the paper. However, there isn't much to boast about here with average or below-average performance in most metrics, and even the lower price can't save it from disappointing leakage. On the upside, this product does offer more for baby's health than the majority of cheaper products with chlorine, latex, and perfume-free construction. It has an aloe additive and dye on the diaper, but it claims to be dye-free, which means their definition of dye may be different than yours. Overall, this diaper isn't good enough to pass muster and could leave a mess behind.

Compare to Similar Products

 
Cuties
This Product
Cuties
Awards  Best Value Award    
Price $0.23 List
$41.14 at Amazon
$0.35 List
$62.39 at Amazon
$0.20 List
$68.02 at Amazon
$0.25 List
$55.00 at Amazon
$0.14 List
Overall Score Sort Icon
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Star Rating
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Pros Inexpensive, absorption, better health for the priceGreat health, good absorption, eco-friendlyDurable, comfy, pricePrice, fairly absorbentComfortable, durable
Cons Leakage, not eco-friendlyPossible leaks, not so cozyHealth, not very eco-friendlyPossible leaks, low health score, not eco-friendlyPoor absorption, more leaks, not eco-friendly
Bottom Line Good absorption and cheaper price can't make up for possible leakingBudget-friendly green option with great health and eco scoresDurable and cozy diaper with good performance for the priceCheaper option that is fairly absorbent but can leakComfortable option that fails to provide enough absorption and limited leaks
Rating Categories Cuties Free & Clear Kirkland Signature... Walmart Parent's Ch... Target Up & Up
Absorption (40%)
6.0
8.0
6.0
7.0
3.0
Leakage (20%)
5.0
5.0
6.0
4.0
4.0
Comfort (15%)
6.0
6.0
9.0
6.0
8.0
Health (15%)
4.0
5.0
3.0
3.0
4.0
Eco Friendly (5%)
2.0
6.0
1.0
1.0
2.0
Durability (5%)
6.0
7.0
7.0
4.0
7.0
Specs Cuties Free & Clear Kirkland Signature... Walmart Parent's Ch... Target Up & Up
Type of Diaper Traditional Green Traditional Traditional Traditional
Chlorine-Free Elemental
Chlorine-free
Totally
Chlorine-free
Not Listed Not Listed Elemental
Chlorine-free
Perfume-Free Yes Yes Yes Yes Yes
Biodegradable No No No No No
Contains SAP Yes Yes Yes Yes Yes
Miscellaneous Materials Details
Wetness Indicator Yes No Yes Yes, for sizes 1, 2 and 3 Yes
Stretchable Side Wings Yes Yes Yes Yes Yes
Stretchable Back Yes Yes Yes Yes Yes
Eco-awards FSC Certified
Rainforest Alliance Certified

Our Analysis and Test Results

Cuties brand diapers are manufactured by First Quality, a company that also makes adult incontinence products. First Quality began making children's diapers in 2008, and Cuties are the only diaper for children they produce. The company's goal is to create a great performing diaper that has high absorbency qualities. It is one of the more economical diapers we tested.

Performance Comparison


Cuties has above average absorbency but you can see it still has...
Cuties has above average absorbency but you can see it still has moisture transfer on the paper.
Credit: Abriah Wofford

Likes


Absorption is the only metric that Cuties earned a score above average. It is one of the few things we like about this diaper. With better performance compared to the competition, this diaper is pretty good at locking away moisture and keeping baby's tushie on the drier side. Our tests also indicate it is consistent, showing at the very least a certain quality assurance during manufacturing, unlike some of the competition that had test results all over the board.

This diaper has an average score for health but is relatively high amongst cheaper diapers. While it doesn't offer full disclosure on best practices or the manufacturing process, it is chlorine-free, making it one of the few inexpensive choices that are. However, they don't state if they are elemental chlorine-free or total, so the jury is still out on what it means overall.

The Cuties diaper had some run off indicating it isn't absorbing...
The Cuties diaper had some run off indicating it isn't absorbing liquids as fast as we'd like which could lead to leaks.
Credit: Abriah Wofford

Dislikes


The Cuties diaper did not score well for leakage with a score that is below the average for the group. In our tests, this diaper showed some runoff, which indicates slow absorption and a chance for leaking. Online reviewers also indicate that the diaper leaks more than the competition with 33% of reviews we looked at discussing leak issues. This percentage shows that one of the two main jobs of a diaper is lacking; the absorption is just average, and the leakage is below average. It doesn't bode well for the diaper during use.

We also didn't care for the ecological performance of this product with a below-average score and almost no consideration for creating a more Earth-friendly diaper. Cuties claim to be chlorine-free, but they don't say if it is elemental or total. They do not offer a disclosure list of how they make the product or what is inside. It does not appear as though they used renewable or sustainable resources, and there is no information for biodegradability. While no disposable diaper is going to be Earth-loving, some brands are making efforts to improve the eco-friendliness of this type of diaper.

Cuties diapers managed an average score for 24 products with above...
Cuties diapers managed an average score for 24 products with above average absorbency and impressive health considerations for an inexpensive diaper.
Credit: Abriah Wofford

Conclusion


Cuties diapers are a cost-effective diaper solution that scored above average for absorption but disappointed with a below-average performance for leakage. Cuties aren't the best at the two main functions of a diaper, absorbency, and preventing leaks. If a diaper can't absorb liquids quickly or it doesn't prevent leaks, then it doesn't work very well. Besides, this diaper isn't the best for eco-friendliness and is below the average for comfort. No matter what metric is most important to you, Cuties doesn't meet the need even at the lower cost.

Juliet Spurrier, MD & Wendy Schmitz