In-depth baby product reviews led by a Pediatrician

Cuties Review

A durable diaper with okay absorption, but it has a higher potential for leaks and isn't eco-friendly
Cuties
Credit: Abriah Wofford
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Price:   $0.41 List | Check Price at Amazon
Pros:  Durable, better health
Cons:  Below average leakage, not eco-friendly
Manufacturer:   First Quality
By Juliet Spurrier, MD & Wendy Schmitz  ⋅  Sep 22, 2021
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53
OVERALL
SCORE


RANKED
#8 of 18
  • Absorption - 40% 6
  • Leakage - 20% 4
  • Comfort - 15% 6
  • Health - 15% 4
  • Eco-friendly - 5% 2
  • Durability - 5% 9

The Skinny

Cuties diapers are budget-friendly and earned impressive results for durability. They offer slightly above-average results for absorbency with minimal moisture transfer to the paper. However, it only offers below-average leak protection. On the upside, this product offers more for baby's health than most cheaper products with chlorine, latex, and perfume-free construction. It has an aloe additive and imprint on the diaper, but it claims to be dye-free, which means their definition of dye may differ from yours. Overall, this diaper struggles somewhat in absorption, but it could be a budget-friendly solution if you want health attributes for a lower price.

Compare to Similar Products

 
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Overall Score Sort Icon
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Star Rating
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Pros Durable, better healthGreat absorption, soft material, better health and eco-benefitsImpressive absorption, great leak protection, comfyGreat absorption, better health, and higher eco-friendlinessDurable, comfortable for baby, affordable
Cons Below average leakage, not eco-friendlyLess durable, below-average leak preventionAverage eco-friendliness, lower health scores, less durableHard to find a good fit, not as comfy or durableAverage absorbency, less eco-friendly
Bottom Line A durable diaper with okay absorption, but it has a higher potential for leaks and isn't eco-friendlyA soft and cozy diaper with some green practices and high absorbency but less than stellar leak protectionTop performance in absorption and leaks with a comfy feel but they aren't as green as some of the competitionA high absorbing, healthier option that is Earth-friendly, but it isn't very durable or comfyA durable diaper that has some health and comfort benefits without breaking the bank
Rating Categories Cuties Seventh Generation... Babyganics Nature Babycare Mama Bear Gentle Touch
Absorption (40%)
6.0
9.0
9.0
10.0
6.0
Leakage (20%)
4.0
5.0
8.0
6.0
7.0
Comfort (15%)
6.0
8.0
8.0
3.0
7.0
Health (15%)
4.0
6.0
3.0
6.0
7.0
Eco Friendly (5%)
2.0
6.0
4.0
8.0
4.0
Durability (5%)
9.0
4.0
3.0
1
9.0
Specs Cuties Seventh Generation... Babyganics Nature Babycare Mama Bear Gentle Touch
Type of Diaper Traditional Green Green Green Traditional
Chlorine-Free Elemental
Chlorine-free
Totally Chlorine-Free Totally
Chlorine-free
Totally
Chlorine-free
Elemental
Chlorine-free
Perfume-Free Yes Yes Not Listed Yes Yes
Biodegradable No No No 99.9% No
Contains SAP Yes Yes Yes Yes Yes
Miscellaneous Materials Details Corn Based Plastics
Wetness Indicator Yes No Yes No Yes
Stretchable Side Wings Yes Yes Yes Yes Yes
Stretchable Back Yes No Yes No Yes
Eco-awards FSC Certified
Vincotte OK Biobased Certified
Swedish Asthma and Allergy Foundation Recommended
"Good Environmental Choice" Eco Label from Swedish Society for Nature Conservation
EcoCert
GOTS Certified

Our Analysis and Test Results

Cuties brand diapers are manufactured by First Quality, a company that also makes adult incontinence products. First Quality began making children's diapers in 2008, and Cuties are the only diaper for children they produce. The company's goal is to create a great performing diaper that has high absorbency qualities. It is one of the more economical diapers we tested.

Performance Comparison


Cuties has above average absorbency but you can see it still has...
Cuties has above average absorbency but you can see it still has moisture transfer on the paper.
Credit: Abriah Wofford

Likes


Absorption is one of the few metrics where Cuties earned a score above average. For an inexpensive diaper, it performed fairly well in our tests for absorption. This product is pretty good at locking away moisture and keeping a baby's tushie on the drier side. Our tests also indicate it is consistent, showing at the very least a certain quality assurance during manufacturing, unlike some of the competition that had test results all over the board.

This diaper has an average score for health, but it is noteworthy because it is relatively high amongst cheaper diapers. While it doesn't offer full disclosure on best practices or the manufacturing process, it is chlorine-free, making it one of the few inexpensive choices that are. However, they don't state if they are elemental chlorine-free or total, so the jury is still out on what it means overall.

The Cuties diapers are durable and earned impressive results in our tests and research for staying in one piece and limiting flaws or faulty tabs. There is something to be said for an inexpensive diaper sticking together under wetness and pressure.

The Cuties diaper had some run off indicating it isn't absorbing...
The Cuties diaper had some run off indicating it isn't absorbing liquids as fast as we'd like which could lead to leaks.
Credit: Abriah Wofford

Dislikes


The Cuties diaper did not score well for leakage with a score that is below the average for the group. In our tests, this diaper showed some runoff, which indicates slow absorption and a chance for leaking. Online reviewers also indicate that the diaper leaks more than the competition with 33% of reviews we looked at discussing leak issues. This percentage shows that one of the two main jobs of a diaper is lacking; the absorption is just average, and the leakage is below average. It doesn't bode well for the diaper during use.

We also didn't care for the ecological performance of this product, with a below-average score and almost no consideration for creating a more Earth-friendly diaper. Cuties claim to be chlorine-free, but they don't say if it is elemental or total. They do not offer a disclosure list of how they make the product or what is inside. It does not appear as though they used renewable or sustainable resources, and there is no information for biodegradability. While no disposable diaper is going to be Earth-loving, some brands are making efforts to improve their eco-friendliness.

Cuties diapers managed an average score for 24 products with above...
Cuties diapers managed an average score for 24 products with above average absorbency and impressive health considerations for an inexpensive diaper.
Credit: Abriah Wofford

Conclusion


Cuties diapers are a cost-effective diaper solution that scored above average for absorption but disappointed with a below-average performance for leakage. Alternatively, this diaper isn't the best for eco-friendliness and is below the average for comfort. This means that while they struggle somewhat with the main essence of diaper duty, they might still be a contender if your budget is smaller, but your desire for health benefits is strong.

Juliet Spurrier, MD & Wendy Schmitz

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